product walkthroughs

Case Study /
Welcome to Hopohopo.io

Case Study /
Welcome to Hopohopo.io

A welcome video for Hopohopo.io, a Startup Fundraising CRM, designed to help new users to get to the platform value quicker.

Time to produce: ~1 week from planning to delivery

A welcome video for Hopohopo.io, a Startup Fundraising CRM, designed to help new users to get to the platform value quicker.

Time to produce: ~1 week from planning to delivery

Context

Hopohopo.io helps startups with fundraising admin.

The platform needed an effective way to educate users on the concept of a fundraising CRM, and guide them towards getting the value out of the platform quicker.

My role & approach

  • Mapping the product onboarding and the main things to highlight

  • Scripting the video

  • Coordinating filming with the founder

  • Asset designs, motion design, editing and delivery

Outcomes

A video embedded on the onboarding screen and the Home page of the platform. Also used in onboarding emails.

Want to help your users get value from your product faster?

Want to help your users get value from your product faster?

Grigory Maevskiy

© 2026 Maevskiy All rights reserved.

Grigory Maevskiy

© 2026 Maevskiy All rights reserved.

Grigory Maevskiy

© 2026 Maevskiy All rights reserved.